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Thesis Guidelines

Please use the official WU Vienna University of Economics and Business Administration Cover Sheet for Bachelor’s Theses / Master’s Theses

Note: Please format your thesis according to APA style (https://apastyle.apa.org/): like this template is formatted. Please see appendices for formatting guidelines (which are in accordance with APA guidelines) of specific elements of your thesis.

Documents for Download:

APA Bachelor's and Master's Thesis Template
Bachelor's and Master's Thesis Guidelines
Thesis Proposal Guidelines
Timeline Template

Cover Sheet Bachelor Thesis

Citation Rules German

Citation Rules English

Links to WU- Guidelines

WU Guide Bachelor thesis

WU Guide masters thesis


Non-Technical Summary

This section is a short non-technical summary of your research for non-expert readers. If written well, it could be an effective way to communicate your research while initiating or adding to an existing public debate. Think of this as an opinion column or a guest essay, where you get to deliver the main argument of your research in your own voice. The summary should be limited to 500-800 words. The best non-technical summaries are:

  • cogent: the text should clearly state the main idea and seek to delight the reader with great writing and originality. The best way to test this is by having your parents or grandparents read the text. If they understand it without needing clarification and can follow your argument, then you are on the right track.

  • timely: while your thesis may not be a direct response to something that is happening in the news at this very moment, it is important to demonstrate that the topic is relevant and current. We encourage you to think broader, to look for the issues in the public conversations, and to demonstrate that your work has implications for public policy or private industry.

  • engaging: the text should resonate with the reader and offer some novel perspective that has not been heard many times before. Use the research that you conducted to have a conversation with the reader, predicting their counterarguments and addressing them with empirical evidence, while also remaining humble about the aspects we do not know yet.

  • factual: you need to be able to verify the evidence that you provide. Focus on primary sources like the original research paper rather than a paper in which it was cited. Seek proof behind the broad assertions (like “Vienna is the most livable city in the world”) and provide as much nuance and precision as possible.

Inspiring examples can be found here:

Do Happy Faces or Sad Faces Raise More Money? (2017, June 20). Observer.

Foroohar, R. (2021, September 19). Forget the ‘she-cession’—Women will redefine the labour market. Financial Times.

Jena, A. B., & Worsham, C. M. (2023, June 19). Opinion | The Science of What We Eat Is Failing Us. The New York Times.

Nolan, T. C., Beatrice. (2023, September 3). You are more productive in the office, say elite CEOs. Data seems to back them up. Business Insider.

Kristof, N. (2021, June 9), Opinion | Are Vets and Pharmacists Showing How to Make Careers Work for Moms? The New York Times.

Miller, C. (2023, August 6) Opinion | Is Your Crush on OkCupid Telling You the Truth? - The New York Times.

Sales, N. J. (2023, September 11). What if ‘ghosting’ people isn’t just rude, but psychologically harmful? The Guardian.

Vázquez, K. (2023, July 28). Chatting with strangers: Why the practice is dying out and why that matters. EL PAÍS English.

Brik, T. & Krymeniuk O. (2019, June 10).What do the majority of Ukrainians think about state control over economics and personal freedoms? Vox Ukraine


How to Submit Your Thesis:

You have to submit your thesis electronically via:

After the plagiarism test your supervisor has 4 weeks to enter your grade into the system.