Blick auf den Eingang des TC Gebäudes von der Stiege aus.

ao.Univ.Prof. Dr. Jürgen Mühlbacher

ao.Univ.Prof. Dr. Jürgen Mühlbacher


+43 1 313 36 - 44 63

Personal appointments can be arranged by e-mail.

Born in December 1971, studied Business Administration at WU Vienna University of Economics and Business; since September 1998 Associate Professor at the Institute for Change Management and Management Development (formerly Department of Business Administration / Human Resources, Management, Organization). Dissertation on "Attributional Leadership," 2006 Habilitation with a research focus on "Competence Management as a basis for strategic competitive advantage." Responsible for Strategic Management in the Master program Management at WU. Academic Advisor of WU for the partner University of Grenoble. Lecturer in various Executive MBA programs.

Research projects about “Learning Organization” and “Future Core Competences in Management”.

Work and Research Fields

  • Competence Management and Corporate Performance (especially in Emerging Markets in CEE, SEE and Asia)

  • Strategic Management

  • Leading Change