Dr. Elisabeth Götze

Academic Career

Dr. Götze is Senior Lecturer at the Department of Foreign Language Business Communication.

Teaching

Dr. Götze has extensive experience as lecturer in International Marketing and Management at bachelor and master level, both in English and German language. She has taught courses in different Universities in Europe (e.g. GSOM St. Petersburg), America (e.g. Victoria/Canada) and Asia (e.g. Vietnam, Indonesia). Apart from academic teaching, she also trains managers as well as teachers in the respective areas.

Current Courses at WU

Current courses at WU

Full List of Past Teaching

• Marketing

• International Marketing

• International Management

• Case Studies in International Marketing and Management

• International Business

• CEMS Business Project

• Global Marketing Research

• Consumer Behaviour

• Case Studies in Marketing and Consumer Behaviour

• Global Consumer Behaviour

• Ethical Issues in Global/International Business

Research Interest

 

• Marketing to children

 

• Ethical issues in marketing and business

 

• Diary method in qualitative research

 

Reviewer for academic journals, such as European Journal of Marketing, Management Research Review, Journal für Betriebswirtschaft, Der Markt; and conferences: Academy of Marketing Science.

Selected Publications

• Öberseder, M., Götze, E., Saupper, A.-M., Wilhelmer, C. (2011): McDonald's Corporate Social Responsibility Challenge, Case Study (ref. 711-033-1) and Teaching Note (ref. 711-033-8) at the Case Centre

• Prange, C., Götze, E. (2009), Tapping the Manager's Mind: The Use of Diary Studies in International Management. Proceedings of the 2nd Annual Euromed Conference of the Euromed Academy of Business, Salerno, S. 2032-2034.

 

• Götze, E., Prange, C., Uhrovska, I. (2009): Children's Impact On Innovation Decision-Making - A Diary Study, European Journal of Marketing, Vol. 43, Iss. 1/2, S. 264-295.

 

• Götze, E. (2006): Innovationen in Familien. Wie Kinder das diesbezügliche Kauf- und Verwendungsverhalten ihrer Bezugspersonen beeinflussen. In: Innovationen in Marketing und Handel, hrsg. von Schnedlitz, P. et al., Linde Verlag, Wien.

 

• Götze, E. (2006): A Paradigm Shift? Children Introducing Product Innovations to Their Parents. Proceedings of the Conference for Children and Teen Consumption (CTC), Copenhagen, April.

 

• Meier-Pesti, K., Götze, E. (2005): Masculinity and Feminity as Predictors of Financial Risk-Taking: Evidence From a Priming Study on Gender Salience. Proceedings of the EACR conference, Göteborg.

 

• Götze, E., Meier-Pesti, K. (2005): What do Children And Teenagers Like About a Web Site? An Empirical Analysis Upon The Relevant Factors. Proceedings of the EMAC Annual Conference, Milan.Götze, E. (2003): Perspectives on Intercultural Differences of Pre-school Children´s Brand Knowledge and Brand Attitudes. Proceedings of the EACR conference, Dublin.

 

• Götze, E. (2003): Perspectives on Intercultural Differences of Pre-school Children´s Brand Knowledge and Brand Attitudes. Proceedings of the EACR conference, Dublin.

 

• Götze, E. (2003): Markenwissen 3- bis 5-jähriger Kinder und ihr Einfluss auf Markenentscheidungen ihrer Bezugspersonen. Empirische Erkenntnisse aus ausgewählten Ländern. In: Facultas Universitätsverlag, Reihe: Forschungsergebnisse der Wirtschaftuniversität Wien.

Professional Experience

Dr. Götze has gained industry experience as a marketing manager in the fast moving consumer goods industry. Moreover, she has consulted companies such as Blaha Büromöbel, Johnson & Johnson Medical, Museum für Angewandte Kunst, OMV, Raiffeisenbank, Universitätszahnklinik Graz.