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Dr. Brigitte Bojkowszky

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Senior Lecturer

Vienna University of Economics and Business

Department of Foreign Language Business Communication

Welthandelsplatz 1
A-1020 Vienna
Bldg D2 (entry D), D2.1.172


Academic Career

Dr. Bojkowszky is Senior Lecturer at the Department of Foreign Language Business Communication.

2006Ph.D.WU Vienna University of Economics and Business, Austria
Dr. rer. soc. oec.International Business – International Marketing & Management
Doctoral Thesis‘Drivers of Continuous Resource Commitment in Int’l R&D Alliances’
2001MasterWU Vienna University of Economics and Business, Austria
Mag. rer. soc.Business Administration and Business Education – Major: Certified Teacher, International Marketing & Management, Further Education
Master Thesis ‘E-Commerce in Austria – Information Gathering, Decision Finding and Buying Behavior of Customers’ – An Empirical Analysis

Main areas of research and fields of interest


  • Global Strategic Alliances


  • Global Consumer Behavior


  • Non-Traditional Marketing


  • Global Brands


Robson, M. J., Schlegelmilch, B. B., & Bojkowszky, B. (2012). Resource deployment stability and performance in international research-and-development alliances: A self-determination theory explanation. Journal of International Marketing, 20(1), 1.

Bojkowszky, B., (2006). Drivers of Continuous Resource Commitment in International R&D Alliances. Doctoral Thesis, WU-Wien.

Bojkowszky, B.H.T. and Bodo B. Schlegelmilch (2006). Drivers of Continuous Resource Commitment in International R&D Alliances, - An Empirical Analysis. Proceedings: Academy of International Business, Beijing, China, June.

Bojkowszky, B.H.T. and Bodo B. Schlegelmilch (2005). The Impact of Perceived Relationship Quality on Continuous Resource Commitment and Partner Performance in International R&D Alliances: A Conceptual Framework. Proceedings: Academy of International Business, Quebec City, Canada, July 9-12.

Prange, C., Bojkowszky, B., Wieshofer, B. (2004). Networking Capability as a Prerequisite for Cooperative Innovation Success - An Individual Manager's Perspective. Proceedings: Alliances, Mergers and Acquisitions, MIT Cambridge, USA.

Bojkowszky, B., (2001). E-Commerce in Austria. Information gathering, Decision finding and Buying Behavior of Customers - An Empirical Analysis. Master Thesis, WU-Wien.


Dr. Bojkowszky has much experience as lecturer in Marketing and International Marketing & International Management. In 2006-2007 she spent one school year teaching International Management at UMSL in St. Louis, Missouri, US. Furthermore, she has taught courses in International Marketing and Management at different Universities in Europe (e.g., Aston Business School, Kiev, GSOM St. Petersburg) and Asia (e.g., Vietnam).

Marketing Master

  • Marketing Metrics and Performance Measurement

CEMS Program

  • Global Marketing Management

English Program


  • Global Strategic Management


  • Global Consumer Behavior


  • Global Brand Management


Cross Functional Management


  • International Management


Full list of past teaching


  • Doing Business in Emerging Markets


  • Global Marketing Research


  • Cases in Global Marketing Management


  • Seminar in Global Strategic Marketing & Management


  • Communication in Business English


International Summer Universities


  • ISU Vienna, Austria (2015), "Global Branding" (English)

  • ISU Vic, Victoria, Canada (2014, 2015), "International Marketing" (English)


  • ISU GSOM St. Petersburg, Russia (2011), "International Marketing" (English)


  • ISU Vietnam (2011), "International Marketing" (English)


  • ISU Kiev, Ukraine (2006), "International Marketing" (English)


  • ISU Vienna, Austria (2010, 2005, 2004, 2012), "International Marketing" (English)



Award for Meritorious Service, University of Missouri, Saint Louis, USA

Professional Experience

Dr. Bojkowszky has gained experience in different industries and has consulted with supranational organizations and companies in the banking, real estate, retail and pharmaceutical, as well as in the airline catering industry. Besides she is a certified trainer and has been coaching clients in their application process.