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Intercultural Aspects in CSR-Communication

Intercultural Aspects in CSR-Communication / Interkulturelle Aspekte in der CSR-Kommunikation / Aspectos interculturales en la comunicación de RSC

WU Vienna, November 20-21, 2020

Sustainability

© CSR

Due to the actual CoViD-situation, the conference will be held online. To register please send an e-mail to csr-com@wu.ac.at until 15 November 2020. The link to the event will only be communicated to the registered participants.  

Program

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Friday, 20 November 2020
9.15–9.30Presentations
9.30–10.30Ruth Breeze (Pamplona): CSR reporting across cultures and sectors: a multimodal discursive approach
10.30–11.00Iris Maurer & Michael Müller-Camen (Wien): Employment relations: A comparative analysis of sustainability reporting by large Chinese, German, Indian, Japanese, and US corporations
11.00–11.30Valerie Breitenfeld (Wien): CSR-Communication on Green Human Resource Management: Implications for Research and Practice
11.30–12.00Coffee break
12.00–12.30Jens Seiffert-Brockmann (Wien): CSR and Trust: An Analysis of CSR-Communication of Major German Companies
12.30–13.00Regina Göke (Wien): Kräfte mobilisieren und Verantwortung übernehmen in der Krise – Eine vergleichende Analyse der Unternehmenskommunikation in Zeiten von Corona am Beispiel der Internet-Werbung für Textilmasken
13.00–14.30Lunch
14.30–15.30Mathias Karmasin (Klagenfurt): CSR in a mediatized world: The challenges of communicating CSR across cultures
15.30–16.00Almudena Basanta (Leuven) & Lieve Vangehuchten (Antwerpen): El discurso de la Responsabilidad Social Corporativa en empresas sensibles a la sostenibilidad: una comparación de informes de empresas chilenas, españolas y mexicanas sobre aspectos de legitimidad, reputación y comunicación con los grupos de interés
16.00–16.30Coffee break
16.30–17.00Daniel Wolfgruber & Sabine Einwiller (Wien): Diversity and inclusion in corporate codes of ethics of large companies
17.00–17.30Bernadette Hofer-Bonfim & Johannes Schnitzer (Wien): The Construction of Corporate Diversity in the Iberian and Ibero-American Countries / La construcción de la diversidad corporativa en los países ibéricos e iberoamericanos
17.30–18.00Susan Üstun (Wien): Pasos hacia la igualdad de género en el entorno laboral: Usos del lenguaje inclusivo en empresas españolas y chilenas en el sector de energía
Saturday, 21 November 2020
9.30–10.30Christof Miska (Wien): Culture, institutions, and sustainable development
10.30–11.00Franzisca Weder (Brisbane): Reflexivity on contradictions - How Journalists, PR and Marketing professionals, blogger and social media influencers describe their contribution to sustainable development
11.00–11.30Coffee break
11.30–12.00Zlatoslava Savych & Nadine Thieleman (Wien): Communicating CSR across cultures: A comparative multimodal analysis of the websites of major oil & gas companies in Russia, the US, Poland and Austria
12.00–12.30Dennis Jancsary (Wien), Renate E. Meyer (Wien), Markus A. Höllerer (Sydney) & Eva Boxenbaum (Copenhagen): Visual and multimodal instantiations of role identities and stakeholder relations in the CSR communication of Austrian and Danish corporations
12.30–13.00Pilar Pérez (Wien): “Sostenibilidad” frente a “Responsabilidad Social Corporativa”: estudio comparativo de páginas web españolas e hispanoamericanas
13.00–14.30Lunch
14.30–15.00Birgit Breninger & Thomas Kaltenbacher (Salzburg): Intercultural Competence is Fundamental to Effective CSR Communication - Developing an Integrated Ethical Framework to Intersectionally Assess Moral Competence with Intercultural Competence in Vision
15.00–15.30Martin Schlatte (Konstanz): Los Códigos de Conducta en la Industria Aeronáutica Civil: Análisis Comparativo de una Muestra de Códigos de Conducta de Transportistas Aéreos del Mundo
15.30–16.00Sara Matrisciano (Wien): Nachhaltigkeit in der Smart City-Kommunikation französischer, italienischer und österreichischer Städte: Eine kontrastive Gebrauchs- und Inhaltsanalyse
16.00–16.30Coffee break
16.30–17.00Holger Wochele (Wien): Die CSR-Kommunikation von international tätigen Fastfoodketten im Vergleich: Italien vs. deutschsprachiger Raum
17.00–17.30Mirja Kemppi-Pfleger (Wien): Climate change discourse of the European automotive industry
17.30–18.00Ana M. Fernández-Vallejo (Pamplona): La legitimación en el discurso de Responsabilidad Social Corporativa (RSC) del Ibex35: las cartas de los presidentes del sector energético y financiero en los informes de sostenibilidad