Das TC Gebäude bei Nacht.

EUPRERA 23rd Annual Congress, Vienna

Save the date: 21st – 24th September 2022

Technological developments and globalization have not only brought about progress, but also major challenges and risks for today’s dynamic and complex societies. Many of the risks we face today are the product of human activity, created by both social development, and by the development of science and technology. Big data, artificial intelligence, automation and robots create many uncertainties and insecurities, and risks are often difficult to ascertain. Risks concerning health and the environment can turn into major worldwide crises, as we have witnessed with the nuclear disaster in Fukushima and, more recently, the COVID-19 pandemic. Public and private organizations, stretching across business, society and politics, are constantly required to respond and adjust to the changes and challenges caused by new forms of risk. Citizens and organizational stakeholders demand answers, explanations and actions from companies, NGOs and politicians, and they increasingly speak up themselves, both on the streets and on social media. Both the Fridays for Future and the #MeToo movements have shown how the perception of environmental and social risks can mobilise people around the world, and exert change in organizations and politics.

For public relations academics and practitioners, this raises important questions and challenges surrounding both the method and the impact of communication in today’s risk societies. Questions include how we should communicate on issues and risks to decrease uncertainty, how to negotiate conflicts, and what types of roles PR-professionals and non-professional communicators assume in times of risk, uncertainty and crisis. For academia, it furthermore raises questions around the applicability of theoretical approaches and the necessity for further development.

We invite scholars to reflect on the role of public relations in the risk society and how to deal with uncertainty, insecurity and crisis situations. We welcome research spanning all approaches – theoretical, empirical, and applied – and look forward to a stimulating discussion on the congress theme and beyond.

The 23rd Annual Congress will be hosted jointly by the Vienna University of Economics and Business and the University of Vienna.

To accommodate scholars who are unable to travel to Vienna, there will also be an option to attend the congress online.

Important dates:

  • Deadline for abstracts: 1st February 2022

  • Feedback/decision on acceptance of abstracts: 14th March 2022

  • Deadline for full papers: 29th May 2022

  • Feedback/decision on acceptance of full papers: 18th July 2022

  • End of early bird registration: 7th August 2022