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Attention as a Valuable Resource

In 2015 Jana Korunovska, Kathrin Bednar and Sarah Spiekermann started working on attention as a resource. Earlier work of Prof. Spiekermann with Prof. Alessandro Acquisti (Carnegie Mellon University, USA) preceded this effort to understand the effects of interruptions on peoples’ online purchase behavior. Since then the emphasis in this work has shifted and we have started working on how peoples’ attention is compromised when using digital systems. We also completed a book on Nourishing Attention to appear in 2017, which looks into how IT systems could be built with more attention awareness.

•Acquisti, A. and S. Spiekermann (2011). "Do Pop-ups Pay Off? Economic Effects of Attention Consuming Advertising." Journal of Interactive Marketing (JIM) 24(4): 226-240

•Spiekermann, S., Korunovska J. (2018). „Nourishing Attention“. Facultas Verlag, Wien