Best Students

SS 2015 - Stra­tegy to Increase UAV Market Pene­tra­tion

Unmanned Aerial Vehi­cles (UAV) recently gained import­ance for various fields of opera­tion. In coope­ra­tion with SCHIEBEL, a UAV manu­fac­turer, three students proposed an inno­va­tive stra­tegy to increase UAV market pene­tra­tion. The group recom­mended SCHIEBEL a stra­tegy to become the World’s First UAV Incu­bator, which means to act as a venture capi­ta­list for star­t-ups. The proposal was presented to the manage­ment board and a concrete approach on how to esta­blish a venture capital stra­tegy was outlined to the company.

In essence, the proposal recom­mends that star­t-ups should get the oppor­tu­nity to work as deve­l­o­pers for the SCHIEBEL Camc­opter S-100 UAV, by provi­ding star­t-ups with emula­tion infra­struc­ture and suffi­cient funding. Depen­ding on the focus of SCHIEBEL, the deve­lop­ment goals for star­tups may be diverse such as sensors, engines or services for the UAV. An example of a five year invest­ment plan for the outlined stra­tegy was discussed.

The approach was presented as a long-­term stra­tegy, requi­ring ongoing support and invest­ments. As a result of the proposal, SCHIEBEL might be able to foster inno­va­tion and ideally react faster to market changes.

The project team:

  • Peter Blank

  • Jakob Reiter

  • Patrik Zajacz­kowski

WS 2014 - Privacy Awareness Appli­ca­tion for Face­book

Social networks such as Face­book are fueled and driven by massive user commu­ni­ca­tion and inter­ac­tion. But what happens with the data that is gene­rated in the back­ground? 
How much user data does Face­book actually collect, and to which extent is this data also processed for Face­book’s own econo­mical purposes? 

Based on these ques­tions, the project group deve­l­oped a Face­book appli­ca­tion that is capable of finding valuable answers utili­zing the Face­book Appli­ca­tion Inter­face (API). On the one side, the Face­book App offers Face­book users the possi­bi­lity of down­loa­ding own Face­book data as a down­loa­dable dump, on the other side the appli­ca­tion also contains diffe­rent data visua­liza­t­ions to demons­trate how the data dump can be inter­preted. With the inten­tion to increase the user’s privacy awareness on a larger scale, the appli­ca­tion is freely acces­sible under www.priva­cy-a­wa­ren­es­s-app.org.

The project team:

  • Michael Föls

  • Enver Kampara

  • Jan Simecka

  • Chris­toph Martin

  • Dominik Guggen­berger

SS 2013 - Clemens Nopp

Bachelor Thesis: Econo­mics of E-Books: Market Charac­te­ris­tics and the Value of Usage Data

Sales of e-books and asso­ciated reading devices grew rapidly within the last years. With market shares up to 25 %, they already are an important part of the book industry. Due to the fact that e-books are digital goods traded in elec­tronic markets, several chal­lenges as well as oppor­tu­nities arise. One of the chal­lenges is piracy, which is a serious issue for sellers of digital goods. However, the digital nature of e-books also trig­gers trends like self-­pu­blis­hing and enables new approa­ches for pricing and distri­bu­tion, e.g. free samples. In general, printed books and e-books fulfill the same func­tion, but they are treated comple­tely diffe­rent in legal terms. A signi­fi­cant diffe­rence is that e-books are not sold to cust­o­mers. By accep­ting the seller’s terms of use, they only acquire a license to read and do not become owners of the e-books. Besides other restric­tions, cust­o­mers are not allowed to resell their e-books. In addi­tion, copy­right laws ban poten­tial resel­lers from making copies which would be a tech­nical neces­sity within the resale process. Long lasting legal disputes suggest that it is still a long way to go until secon­dary markets for e-books can be esta­blished, but it seems realistic that they will be deve­l­oped in the future.

Personal data can be seen as a new asset class. The volume of such data is lite­r­ally explo­ding, driven by social media, the ”Internet of Things” and data tran­sac­tions. Reading devices for e-books collect data by tracking reading habits, book­marks and comments. These usage data are valuable for publis­hers, but users are provi­ding them volun­ta­rily respec­tively in exch­ange for services like synchro­niza­tion. However, users have hardly any option to utilize their data purpo­seful in exch­ange for money, while trading personal data between compa­nies is prospe­ring.

In order to support this work empi­ri­cally, we conducted a survey on the use of e-books. Accor­ding to the outcomes, only one fourth knows that they are not beco­ming owners of the purchased e-books. Almost 30 % think it is possible to resell them and most users are not aware of the collec­tion of usage data. Further­more, it turned out that appro­xi­mately 40 % are subject to the psycho­lo­gical pheno­menon of loss aver­sion by answe­ring ques­tions on the provi­sion of usage data incon­sis­tently. Never­the­less, 27 % clearly state that they would be willing to pay a small premium for more privacy.

Bachelor Thesis (PDF)

WS 2011/2012 - Entwick­lung und Umset­zung eines Social Media Konzepts für Abeking & Rasmussen

Herr Jörg Bade, Leiter der Abtei­lung Orga­ni­sa­tion und Infor­ma­ti­ons­ver­ar­bei­tung bei Abeking & Rasmussen: "Die Ergeb­nisse des Projektes waren sehr anwen­dungs­ori­en­tiert und haben einen rich­tigen Schritt zur Weiter­ent­wick­lung unserer Social Media Stra­tegie beige­tragen. Darüber hinaus haben uns die Moti­va­tion und die Fach­kom­pe­tenz der Studie­renden überz­eugt. Wir werden die Zusam­men­ar­beit gern fort­setzen."

Herr Karsten Fach, Vorstand Spezi­al­schiffbau bei Abeking & Rasmussen: "Die Zusam­men­ar­beit mit den Studie­renden der WU Wien vom Institut für Wirt­schafts­in­for­matik & BWL war für uns eine neue und span­nende Erfah­rung. Wir sind von den Ergeb­nissen sowie der profes­sio­nellen Arbeits­weise der Studie­renden begeis­tert. Die Studie­renden haben in unserem Haus einen nach­hal­tigen Eindruck hinter­lassen."


  • Mariak Patrick - Projekt­leiter

  • Ruscher Norbert - Projekt­leiter Stv 

  • Buch­graber Claudia

  • Gmeiner Gabriel

  • Rajkovic Srdjan

  • Früh­w­irth Georg

  • Führer Stefan

  • Reischer David

  • Molin Gerhard

  • Polach Lubomir

Semi­n­ar­be­treuerin: Claudia Brauer

SS 2011 - Michael Albrecht und Chris­tian Pfeif­hofer

"Der Inter­net­gi­gant Google veran­staltet seit 2008 eine Online Marke­ting Chal­lenge, bei der Studen­ten-­Teams eine Google-Ad­Word­s-­Kam­pagne für ein Unter­nehmen ihrer Wahl gestalten. 4.429 Teams aus 68 Ländern sind heuer bei diesem globalen Wett­be­werb ange­treten. Gewinner in der NGO Spezi­al­wer­tung wurde das WU Team Michael Albrecht und Chris­tian Pfeif­hofer vom Institut für Betriebs­wirt­schafts­lehre & Wirt­schafts­in­for­matik, die sich mit ihrem Konzept zum Thema Trash­de­sign gegen die inter­na­tio­nale Konkur­renz durch­setzen konnten".

Manuel Luger, Simon Tretter & Max Welck

repre­sented Austria at the Accen­ture Campus Chal­lenge 2011 in Germany and did a really good job! They presented a "Green Points" system that allows compa­nies to effec­tively save energy. Here is their presen­ta­tion (>>)

WS 2010/2011 - Bahadir Ersin, Stefan Jester, Alex­ander Novotny

The team was was asked to do a VALUE SENSI­TIVE DESIGN ANALYSIS for the Nintendo Wii gaming console. The under­lying goal of the project was to get the students to think about the assi­gned system from the point of view of the concepts learned in the class. At the end of the term, the teams presented the analysis in class and turned in a detailed written report.

The analysis included the follo­wing aspects: - Who are the stake­hol­ders and in what way do their conside­ra­tions come into play? - What values appear to be embedded in the design of the system? How do these affect its deploy­ment/accep­tance/use? - In what ways do the various course reading mate­rials, and the asso­ciated values, apply to the system? - Which design impro­ve­ments could increase the sensi­ti­vity of the system for the values discussed in the course? 

However, teams were not limited to the above conside­ra­tions. They were asked to be crea­tive and discuss any factor(s) that would be bene­fi­cial for a thorough analysis of the system from the point of view of Valu­e-­Sen­si­tive Design.

Please find the PDF here: (pdf)

SS2010 - Robert Maschek, Markus Pflüger, Andreas Rauscher, Alwin Saraswat & Andreas Spiess

have won the Accen­ture Campus Chal­lenge for Austria in summer 2010. The 5 students received the first price of the compe­ti­tion with their work entitled "Lösung für den Arbeits­platz der Ne(x)t Gene­ra­tion" which they prepared in the context of the "IT-Con­sul­ting" Seminar at the Insti­tute for MIS.

The work can be down­loaded here (pdf)