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Diversity & Inclusion across Languages - Insights into communicative challenges from theory and practice

TimeFriday 29th of April 2022
9:00 – 10:00LC.2.400 Club Lounge*
Bendl, Regine (WU Vienna)
Equality, Diversity and Inclusion – Challenges, Organizational Practices and Opportunities
Session 1
LC.0.004 Gallery
Session 2*
LC.2.400 Club Lounge
10:00 – 10:30Bamford, Agnes (Norwegian School of Economics)
Standardising Fatherhood through Discourse: A Linguistic Approach to Studying the Communication of Global Company Policy in Multinational Corporations
Wolfgruber, Daniel & Einwiller, Sabine (University of Vienna)
How Organizations handle internal Criticism of D&I Initiatives
10:30 – 11:00 Denisova-Schmidt, Elena (University of St. Gallen)
Diversity and Inclusion in the European Boardroom: Examples from 14 Countries
11:00 – 11:30Coffee Break
11:30 – 12:00Pastor Lara, Alejandro (Hochschule Furtwangen)
The Diversity Discourse as an Employer Branding Strategy on the Corporate Social Responsibility Pages of Spanish and German Companies
Toma, Claudia & De Cock, Valerie (Université libre de Bruxelles)
Diversity Decoupling in European Corporations: Myth or Fact?
12:00 – 12:30Kemppi-Pfleger, Mirja (WU Vienna)
Something worth celebrating? A Corpus-assisted Critical Discourse Analysis
Zwischenberger, Maria Bernadette (University of Vienna)
Getting it across? Looking at Translation and Interpreting to address Diversity and foster Inclusion in Austrian Counselling Centres for Women and Girls
12:30 – 13:00Hofer-Bonfim, Bernadette; Savych, Zlatoslava & Schnitzer, Johannes (WU Vienna)
Reporting on Diversity & Inclusion (D&I) Dimensions across Languages:Comparing D&I Disclosures in German, Italian, Portuguese, Russian & Spanish
Weger, Denis & Strasser, Margareta (Paris Lodron Universität Salzburg)
Promoting Participation in Social Discourses – Linguistic and Cultural Learning in the Salzburg Museum
13:00 – 14:30Lunch Break
14:30 – 15:00Malavasi, Donatella (University of Modena and Reggio Emilia)
An Analysis of how Inclusion is communicated by Companies before and after the recent Wave of social Movements
Sanders-Sigmon, Erin;  Cohen, Stacy & Kent, Stephanie Jo (Framingham State University)
The Communicative Dimension of D&I in Zoom
15:00 – 15:30Turnbull, Judith (University of Modena and Reggio Emilia)
The Discursive Construction of Diversity and Inclusion in Corporate Websites
Petersen, Margrethe & Maier, Carmen D. (Aarhus University)
Communicating Inclusive and Exclusive Identities through multimodal signs in the Linguistic Landscape of a Danish University
15:30 – 16:00Nocella, Jessica (University of Modena and Reggio Emilia)
Building Inclusiveness and representing Diversity in Transportation and Logistics Companies
Martí Masana, Guillem & Martínez Sosa, María Isabel (Barna Management School)
Dominican Immigration in the United States: Analysis and Relevance of the English Language
16:00 – 16:30Coffee Break
16:30 – 18:00LC.2.400 Club Lounge
Panel Discussion (in German)
Barrierefrei und inklusiv kommunizieren - Best practices

Doris Becker-Machreich, Capito Vienna
Monika Haider, Equalizent
Susanne Leeb, HR & Career expert about TU Vienna’s „Voice of Diversity“ recruiting format
Andreas Onea, Paralympics swimmer & ORF presenter
19:00Conference Dinner @ Magdas Hotel
magdas HOTEL is Austria's first social business hotel and part of the magdas social business group. For more information visit:
TimeSaturday 30th of April 2022
9:00 – 10:00LC.2.400 Club Lounge*
Stegu, Martin (WU Vienna)
Diversity / Diversities in Business: Possible (or Necessary?) Contributions of Applied Linguistics
 Session 1
LC.0.004 Gallery
Session 2*
LC.2.400 Club Lounge
10:00 – 10:30Haugan, Jens (Inland Norway University of Applied Sciences)
Diversity and Inclusion in Official Language Policy versus Business Life – the Case of Norwegian Nynorsk
Gromann, Dagmar (University of Vienna)
Gender-Fair Language: Diversity and Inclusion Beyond the Binary
10:30 – 11:00García Fernández, Sara (Universidad de Salamanca)
Disability and Institutional Translation: Recent Changes in the Dissemination of Inclusive Values through Language
Kappen, Jeffrey & Kent, Stephanie Jo (Drake University)
Plurilingual Practices for Inclusive Management
11:00 – 11:30Coffee Break
11:30 – 12:00Leal, Alice (University of the Witwatersrand)
Meaningful Diversity in the European Union: Multilingualism and the Pull of English as a “Lingua franca”
Weder, Franzisca (University of Queensland)
Queer Communicators in Environmental, Climate Change and Sustainability Conversations
12:00 – 12:30Zehetgruber, Magdalena (WU Vienna)
How to bring Linguistic Diversity into a Firm – Insights from an Analysis of Job Vacancies in Austria and France
van der Worp, Karin & Etxebarria Lekanda, Miren Itxaso (University of the Basque Country / Euskampus)
Cross-borders multilingual communication, an opportunity for social cohesion
12:30 – 14:30Lunch Break
14:30 – 16:00LC.2.400 Club Lounge
Panel discussion (in German and English)
The multilingual workforce – challenges and opportunities

Sebastian Brettl, myAbility
Oliver Gruber, Chamber of Labour Vienna
Seon-Young Rang, Erste Group
Tülay Tuncel, Vienna Business Agency
17:00Social Program @ Dialogue in the Dark
In small groups, visitors are accompanied by blind or visually impaired guides through completely dark rooms in which everyday situations are re-enacted. For more information visit:

* Presentations of this session given in English will be speech-to-text reported.