Dr. Brigitte Bojkowszky
Dr. Bojkowszky is Senior Lecturer at the Department of Foreign Language Business Communication.
|2006||Ph.D.||WU Vienna University of Economics and Business, Austria|
|Dr. rer. soc. oec.||International Business – International Marketing & Management|
|Doctoral Thesis||‘Drivers of Continuous Resource Commitment in Int’l R&D Alliances’|
|2001||Master||WU Vienna University of Economics and Business, Austria|
|Mag. rer. soc.||Business Administration and Business Education – Major: Certified Teacher, International Marketing & Management, Further Education|
|Master Thesis||‘E-Commerce in Austria – Information Gathering, Decision Finding and Buying Behavior of Customers’ – An Empirical Analysis|
Main areas of research and fields of interest
Global Strategic Alliances
Global Consumer Behavior
Robson, M. J., Schlegelmilch, B. B., & Bojkowszky, B. (2012). Resource deployment stability and performance in international research-and-development alliances: A self-determination theory explanation. Journal of International Marketing, 20(1), 1.
Bojkowszky, B., (2006). Drivers of Continuous Resource Commitment in International R&D Alliances. Doctoral Thesis, WU-Wien.
Bojkowszky, B.H.T. and Bodo B. Schlegelmilch (2006). Drivers of Continuous Resource Commitment in International R&D Alliances, - An Empirical Analysis. Proceedings: Academy of International Business, Beijing, China, June.
Bojkowszky, B.H.T. and Bodo B. Schlegelmilch (2005). The Impact of Perceived Relationship Quality on Continuous Resource Commitment and Partner Performance in International R&D Alliances: A Conceptual Framework. Proceedings: Academy of International Business, Quebec City, Canada, July 9-12.
Prange, C., Bojkowszky, B., Wieshofer, B. (2004). Networking Capability as a Prerequisite for Cooperative Innovation Success - An Individual Manager's Perspective. Proceedings: Alliances, Mergers and Acquisitions, MIT Cambridge, USA.
Bojkowszky, B., (2001). E-Commerce in Austria. Information gathering, Decision finding and Buying Behavior of Customers - An Empirical Analysis. Master Thesis, WU-Wien.
Dr. Bojkowszky has much experience as lecturer in Marketing and International Marketing & International Management. In 2006-2007 she spent one school year teaching International Management at UMSL in St. Louis, Missouri, US. Furthermore, she has taught courses in International Marketing and Management at different Universities in Europe (e.g., Aston Business School, Kiev, GSOM St. Petersburg) and Asia (e.g., Vietnam).
Marketing Metrics and Performance Measurement
Global Marketing Management
Global Strategic Management
Global Consumer Behavior
Global Brand Management
Cross Functional Management
Full list of past teaching
Doing Business in Emerging Markets
Global Marketing Research
Cases in Global Marketing Management
Seminar in Global Strategic Marketing & Management
Communication in Business English
International Summer Universities
ISU Vienna, Austria (2015), "Global Branding" (English)
ISU Vic, Victoria, Canada (2014, 2015), "International Marketing" (English)
ISU GSOM St. Petersburg, Russia (2011), "International Marketing" (English)
ISU Vietnam (2011), "International Marketing" (English)
ISU Kiev, Ukraine (2006), "International Marketing" (English)
ISU Vienna, Austria (2010, 2005, 2004, 2012), "International Marketing" (English)
Award for Meritorious Service, University of Missouri, Saint Louis, USA
Dr. Bojkowszky has gained experience in different industries and has consulted with supranational organizations and companies in the banking, real estate, retail and pharmaceutical, as well as in the airline catering industry. Besides she is a certified trainer and has been coaching clients in their application process.