Dr. Brigitte Bojkowszky

Senior Lecturer

Vienna Univer­sity of Econo­mics and Busi­ness

Depart­ment of Foreign Language Busi­ness Commu­ni­ca­tion

Welt­han­dels­platz 1
A-1020 Vienna
Bldg D2 (entry D), D2.1.172




Academic Career

Dr. Bojkowszky is Senior Lecturer at the Depart­ment of Foreign Language Busi­ness Commu­ni­ca­tion.

2006Ph.D.WU Vienna Univer­sity of Econo­mics and Busi­ness, Austria
Dr. rer. soc. oec.Inter­na­tional Busi­ness – Inter­na­tional Marke­ting & Manage­ment
Doctoral Thesis‘Drivers of Conti­nuous Resource Commit­ment in Int’l R&D Alli­ances’
2001MasterWU Vienna Univer­sity of Econo­mics and Busi­ness, Austria
Mag. rer. soc.Busi­ness Admi­nis­tra­tion and Busi­ness Educa­tion – Major: Certi­fied Teacher, Inter­na­tional Marke­ting & Manage­ment, Further Educa­tion
Master Thesis ‘E-Com­merce in Austria – Infor­ma­tion Gathe­ring, Deci­sion Finding and Buying Beha­vior of Cust­o­mers’ – An Empi­rical Analysis

Main areas of rese­arch and fields of inte­rest


  • Global Stra­tegic Alli­ances


  • Global Consumer Beha­vior


  • Non-­Tra­di­tional Marke­ting


  • Global Brands


Robson, M. J., Schle­gel­milch, B. B., & Bojkowszky, B. (2012). Resource deploy­ment stabi­lity and perfor­mance in inter­na­tional rese­ar­ch-an­d-­de­ve­lop­ment alli­ances: A self-­de­ter­mi­na­tion theory expla­na­tion. Journal of Inter­na­tional Marke­ting, 20(1), 1.

Bojkowszky, B., (2006). Drivers of Conti­nuous Resource Commit­ment in Inter­na­tional R&D Alli­ances. Doctoral Thesis, WU-Wien.

Bojkowszky, B.H.T. and Bodo B. Schle­gel­milch (2006). Drivers of Conti­nuous Resource Commit­ment in Inter­na­tional R&D Alli­ances, - An Empi­rical Analysis. Procee­dings: Academy of Inter­na­tional Busi­ness, Beijing, China, June.

Bojkowszky, B.H.T. and Bodo B. Schle­gel­milch (2005). The Impact of Perceived Rela­ti­onship Quality on Conti­nuous Resource Commit­ment and Partner Perfor­mance in Inter­na­tional R&D Alli­ances: A Concep­tual Frame­work. Procee­dings: Academy of Inter­na­tional Busi­ness, Quebec City, Canada, July 9-12.

Prange, C., Bojkowszky, B., Wies­hofer, B. (2004). Networ­king Capa­bi­lity as a Prere­qui­site for Coope­ra­tive Inno­va­tion Success - An Indi­vi­dual Manager's Perspec­tive. Procee­dings: Alli­ances, Mergers and Acqui­si­tions, MIT Cambridge, USA.

Bojkowszky, B., (2001). E-Com­merce in Austria. Infor­ma­tion gathe­ring, Deci­sion finding and Buying Beha­vior of Cust­o­mers - An Empi­rical Analysis. Master Thesis, WU-Wien.


Dr. Bojkowszky has much expe­ri­ence as lecturer in Marke­ting and Inter­na­tional Marke­ting & Inter­na­tional Manage­ment. In 2006-2007 she spent one school year teaching Inter­na­tional Manage­ment at UMSL in St. Louis, Missouri, US. Further­more, she has taught courses in Inter­na­tional Marke­ting and Manage­ment at diffe­rent Univer­si­ties in Europe (e.g., Aston Busi­ness School, Kiev, GSOM St. Peters­burg) and Asia (e.g., Vietnam).

Marke­ting Master

  • Marke­ting Metrics and Perfor­mance Measu­re­ment

CEMS Program

  • Global Marke­ting Manage­ment

English Program


  • Global Stra­tegic Manage­ment


  • Global Consumer Beha­vior


  • Global Brand Manage­ment


Cross Func­tional Manage­ment


  • Inter­na­tional Manage­ment


Full list of past teaching


  • Doing Busi­ness in Emer­ging Markets


  • Global Marke­ting Rese­arch


  • Cases in Global Marke­ting Manage­ment


  • Seminar in Global Stra­tegic Marke­ting & Manage­ment


  • Commu­ni­ca­tion in Busi­ness English


Inter­na­tional Summer Univer­si­ties


  • ISU Vienna, Austria (2015), "Global Bran­ding" (English)

  • ISU Vic, Victoria, Canada (2014, 2015), "Inter­na­tional Marke­ting" (English)


  • ISU GSOM St. Peters­burg, Russia (2011), "Inter­na­tional Marke­ting" (English)


  • ISU Vietnam (2011), "Inter­na­tional Marke­ting" (English)


  • ISU Kiev, Ukraine (2006), "Inter­na­tional Marke­ting" (English)


  • ISU Vienna, Austria (2010, 2005, 2004, 2012), "Inter­na­tional Marke­ting" (English)



Award for Meri­to­rious Service, Univer­sity of Missouri, Saint Louis, USA

Profes­sional Expe­ri­ence

Dr. Bojkowszky has gained expe­ri­ence in diffe­rent indus­tries and has consulted with supra­na­tional orga­niza­t­ions and compa­nies in the banking, real estate, retail and phar­maceu­tical, as well as in the airline cate­ring industry. Besides she is a certi­fied trainer and has been coaching clients in their appli­ca­tion process.