History

Institute for Advertising
and Marketing Research

1898:
Founding of WU Wirtschaftsuniversität Wien (at that time still called Imperial and Royal Export Academy). Advertising was not yet a topic of research interest at institutions of higher education.

1910:
Viktor Mataja (1857-1934) publishes “Die Reklame”, a classic textbook on advertising which made Mataja the pioneer of advertising in the German-speaking world. Advertising stamps were a popular advertising medium of the period, and have since fallen into oblivion. Here you can find the Institute for Advertising and Marketing Research‟s one-of-a-kind collection of historical advertising stamps.

1955:
Establishment of the Chair of Advertising and Marketing under professor Dr. Karl Skowronnek (1902-1976) at the former University of World Trade. At the same time, the Austrian Advertising Research Association was founded, which dedicates itself to the exchange of ideas between the business world and academia. The University Study Program in Advertising and Sales opened its doors in 1949 to welcome graduates and professionals seeking continuing education in the this field.

1974:
Dr. Günter Schweiger is appointed full professor and head of the advertising and marketing division. Dr. Schweiger also serves as president of the Austrian Advertising Research Association and scientific head of the University Study Program in Advertising and Sales.

1983:
The University of World Trade becomes WU-Wirtschaftsuniversität Wien (Vienna University of Economics and Business). Since then, the Vienna Chair for Advertising and Marketing Research has made a name for itself in research and teaching. To the Chair, it has always been a matter of utmost concern to offer progressive, practice-oriented programs, a goal also reflected in the many projects which have been successfully conducted to date.

1989: Establishment of the Römerquelle Visiting Professorship

1996: Founding of the training advertising agency together with Tibor Barci

1997:
Launch of the Institute for Advertising and Marketing Research's first website

2005:
The Chair for Advertising and Marketing Research celebrates its 50th anniversary. Due to changes in university structure, the division becomes the Institute for Advertising and Marketing Research.

2009:
After 35 years of service Prof. Günter Schweiger retires as per September 30, 2009. Prof. Mayhofer temporarily leads the Institute for Advertising and Marketing Research.

From the beginning, the Chair has been actively involved in and has heavily influenced the process of internationalization at WU Wirtschaftsuniversität Wien. Professor Schweiger is also founding chairman of the Commission for International Contacts. The staff members serve as liaison officers for the following student exchange programs: