Literature for Diploma & Bachelor Theses

Within this section we present you a selection of books which might be useful for writing your diploma or bachelor thesis

Title

                      Summary

PASW Statistics - Statistische Methoden und Fallbeispiele
(HATZINGER, Reinhold; Pearson 2009)

This book provides an easy and comprehensible introduction to the PASW statistics software (former SPSS) and to substantial statistical methods. Based on data types and their underlying problems the author describes the practical application of descriptive and analytical methods in PASW. On the basis of 27 clearly structured case studies typical methods of data descripton are being explained and demonstrated in PASW. All case study results are being interpreted statistically with regard to contents.
This book contains moreover a collection of additional exercises allowing you to enhance your skills.

Used Methods: Chi-Square-Test, Confidence Interval, Odds-Ratio-Test, McNemar-Test, Cochran-Test, T-Test, Q-Q-Plot, Kolmogrov-Smirnov-Test, Correlation, Linear & Multiple Regression, U-Test, Post-Hoc-Test, Kruskal-Wallis-Test, Variance Analysis, Logistic Regression, Cluster Analysis;

Research Methods for Leisure and Tourism - A Practical Guide
(VEAL, A.J. ; Prentice Hall 2006)

From the blurb: Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy development in the leisure and tourism industries.
Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throuhgout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.

Multivariate Analysemethoden - Eine Anwendungsorientierte Einführung
(Backhaus, Klaus; Springer 2003)

This book covers 12 important methods of multivariate analysis: regression -, variance -, discriminant -, contingency-, factor -, cluster -,  correspondence -, logistic regression analysis as well as conjoint measurement, multidimensional scaling, structural equation modeling (AMOS) and neural networks.
The advantages of this book are low mathematical precognition requirements, easy to understand descriptions on the basis of one example which is used for all methods, application-oriented case study explanations using SPSS 11.0.

Multivariate Data Analysis - A Global Perspective
(Hair, Joseph; Pearson 2010)

From the blurb: Multivariate Data Analysis is an applications-oriented introduction to multivariate analysis for the non-statistician. The seventh edition incorporates pivotal advances in technology that will assist students in gaining a firm understanding of statistical and managerial principles so as to develop a "comfort zone" not only for the statistical, but also the practical issues involved.

Used Methods: factor analysis, simple and multiple regression , canonical correlation, conjoint analysis, multiple discriminant analysis and logistic regression, ANOVA, MANOVA, cluster analysis, MDS and correspondence analysis,structural equations modeling;

Tourism & Leisure Research Methods - Data Collection, Analysis and Interpretation
(FINN, Mick; Pearson 2000)

Excerpt from the blurb: This practical guide for undergraduate students of Leisure and Tourism provides the tools to recognise and produce good research.
It delivers a highly readable demonstration of the methods needed to achieve impressive qualitative and quantitative research. It will enable readers to successfully evaluate their own tourism and leisure research and the research of others. The book focuses on the key concepts of reliability, validity and representativeness. Extensive examples throughout the book highlight the techniques and theory described, and provide the inspiration for readers to generate ideas for new research projects.
The book is directly focused on tourism and leisure examples. A step-by-step guide takes students through the use of SPSS for Windows and and SPSS data file is included.

PASW 17 - Statstics Made Simple

(KINNEAR, Paul; Psychology Press 2010)

Excerpt from the blurb: This friendly and informal textbook is a non-technical and readable introduction to one of the most powerful and versatile statistical packages on the market.
Each statistical techique is presented in a realistic research context and is fully illustrated with screen shots of PASW dialog boxes and output. The book also provides guidance on the choice of statistical techniques and advice on how to report the results of statistical analyses.

Statistik - Der Weg zur Datenanalyse
(FAHRMEIR, Ludwig; Springer 2010)

This book provides and integrated introduction to descriptive statistics, modern methods and explorative data analysis including regression and variance analysis.
The depiction is geared to interpretation and comprehension with regard to contents. Numerous examples with real data and graphics are being provided.

Deskriptive Statistik - Eine Einführung in Methoden und Anwendungen mit R und SPSS
(Toutenburg, Helge; Springer 2009)

The aim of this book is to give an easy to understand introduction to descriptive statistics for non-statisticians. On the basis of practice oriented examples data management and data evaluation are being explained by using SPSS and R.

SPSS 16 für Dummies
(BROSIUS, Felix; Wiley-VCH 2008)

This book provides a readable guide to SPSS.
Basic SPSS applications are being explained in an easy to understand way.