About IMM

The Institute for International Marketing Management (IMM) focuses on creating and sharing knowledge in the field of international marketing management. To this end, we strive to publish our research in highly respected journals read by leading scholars and senior executives, and seek to use innovative teaching approaches that involve case studies, simulations and real-life cases. We are intent on maintaining strict academic standards in all our activities without sacrificing practical relevance. The members of IMM are proud of their numerous achievements, including the following:

  • Contributions in highly respected publications (e.g. Journal of International Business Studies, Journal of International Marketing, Journal of World Business)
  • Organizing the Academy of International Business’ annual meeting in Vienna
  • Editorships: Journal of International Marketing, European Business Forum
  • Great appeal for distinguished guest professors and renowned practitioners to work with members of IMM
  • International teaching and research awards
  • Joint seminars held with renowned companies such as Boston Consulting Group, Reuters or Accenture
  • Regular invitations to teach at some of the most prestigious business schools and multinational companies around the world
  • Participation of teachers in the CEMS MIM program, ranked no. 2 in Europe by The Financial Times
  • Active involvement in the Vienna Executive MBA (http://www.emba.at) and the WU Executive Academy (http://www.executiveacademy.at).

For more information on our team members, please click here.

If you would like to contact us, please come and see us at the Institute, either during opening hours or faculty office hours, or arrange an appointment by email.