Mag. Verena GRUBER

Address:




Phone:

Fax:

E-Mail:

Office:

Office hours:

Administrative duties:

Wirtschaftsuniversität Wien
International Marketing Management
Augasse 2-6
A-1090 Vienna

+43-1-31336-5154

+43-1-31336-776

verena.gruber@wu.ac.at


UZA1, Section B, 3rd floor

Wednesday, 10.00-12.00


IMM Business Club

 Verena Gruber

Academic Career

since 2010

Doctoral student/ PhD

WU Vienna University of Economics and Business,
Austria

2009

Master (Mag. rer. soc. oec.) in International Business Administration
specialization in International Marketing and Tourism and Leisure Studies

WU Vienna University of Economics and Business,
Austria

2009 + 2008

Exchange Student

London School of Economics
United Kingdom

2006

Exchange Student

ULACIT, San Jose
Costa Rica

Research Interest

sustainability and consumer behavior

  • consumer response to sustainability 
  • sustainability/CSR and brand management

Publications

Teaching

  • Virtual Seminar (SS 2012, SS 2011)
  • Global Marketing Research (SS 2012)
  • Global Marketing Management, CEMS Master (WS 2011/2012, WS 2010/11)

Awards

  • WU Publication Award (2011)

Membership

  • European Marketing Academy (EMAC)

  • Academy of Marketing Science (AMS)

Professional experience

since 2010

Research and Teaching Assistant
WU Vienna University of Economics and Business, Austria

2010

United Nations ESCAP, Bangkok, Thailand

2009

Austrian Embassy Commercial Section, London, United Kingdom

2007 – 2008

Ö3, Vienna, Austria

2007

AC Nielsen, Vienna, Austria