Bachelor's Thesis

As an IMM student, you have the opportunity to write your bachelor’s thesis at our Institute. On this page we would like to offer you some information and advice on how to proceed if you have decided to write your bachelor's thesis with the IMM.

General information on writing a bachelor's thesis at the WU can be found here.

Prerequisites

  1. You need to enroll into one of our Academic Writing courses. We offer two courses for "Grundlagen wissenschaftlichen Arbeitens": (a) Case Writing (for Case Studies) and (b) Literature Review (for everything else). Please select the course which is closer to what you want to do for your bachelor thesis.
  2. We strongly recommend to take Global Marketing Research, if you would like to write an empirical bachelor's thesis.

Topic and Research Question

For your bachelor's thesis you have two options:

(a) You can pick a company (one that you are in touch personally, or which you can research through secondary data) for a case study that offers an interesting international marketing challenge.

(b) You can select a topic in international marketing that is of interest to you and your potential supervisor.

The topic and/or research question of the thesis is usually discussed with an faculty member.

For an overview of IMM’s fields of research, please visit the IMM research platform. For detailed information on our faculty members' research interests, please view the personal webpage of each faculty member. Moreover, you might scan the IMM E-Mails sent to you throughout the semester for our topic proposals.

Time for completion

You receive 9 ECTS for the successful completion of your bachelor's thesis. The workload to complete your thesis is around 225 hours (approx. 28 working days).

Linguistic Correctness

Please make sure to use clear, correct and coherent language

  • use a spell checker in your word processor (e.g. in MS Word)
  • when writing your thesis in English, have a competent English native speaker proofread your text

Finishing your Thesis

After your supervisor has agreed to accept your thesis, you can have your thesis copied and bound. Make sure to include the required cover sheet.

Pleaseprovide us with three hardcopies of your thesis, and hand in one of them to the WU library and two copies to IMM, together with the following forms:


If you and your advisor should decide to block your thesis from public viewing, please follow these guidelines.