After successfully passing the entry test at the beginning of the new term, you will be ready to start your IMM Specialization. To obtain your degree, you will have to complete 5 courses that add up to 10 weekly hours (SWS) or 20 ECTS points.

In your first IMM term you will start with the courses Foundations and Applications, which will familiarize you with various IMM concepts and their application.

You also have to choose two electives from our wide range of courses, for example Global Branding, Global Consumer Behavior or Global Marketing Research (see course list). You can take these courses along with the Foundations and Applications courses in your first IMM term, or sign up for them in your second IMM term while also attending the Virtual Seminar. If you are planning to study a term abroad, the elective requirement can also be met with credits awarded by a foreign university, as long as they stem from courses in international marketing.

In your second IMM term, you will sign up for the Virtual Seminar where you will have to apply your IMM knowledge in a real-life, international context. As the seminar is a virtual one, you can do it at home or attend from abroad. The only prerequisite to participate in this class is the successful completion of the first two courses (Foundations and Applications in GMM).