In its research, IMM attempts to build bridges between academic rigor and practical relevance. To this end, we publish both in highly esteemed scholarly journals (e.g. Journal of Marketing, Journal of International Business Studies) and in journals addressing senior executives (Journal of World Business, European Business Forum). Members of the Institute serve on a wide variety of editorial boards, have won numerous research awards, and have been invited to provide expert opinions in a number of high-level research evaluations (e.g. UK Research Assessment Exercise).