Anne Hoenen

	M.Sc. Anne Hoenen Wirtschaftsuniversität Wien Institute for International Business Department of Global Business and Trade Augasse 2-6 A-1090 Vienna/Austria Phone: +43-1-31336-5124 Fax: +43-1-31336-776 E-Mail Office Hours: Monday 10.00-12.00

Position at IIB, other positions and academic career

Anne Hoenen is a research and teaching associate at the Institute for International Business. She received her Master’s degree in Economics and Business Administration from Copenhagen Business School specializing in Strategic Market Creation with a Minor in Business and Development Studies focusing on international business strategy in emerging markets.

During her studies, Anne gained professional experience as a trainee at Deutsche Lufthansa AG working in various operational and commercial areas at different locations in Europe and Asia. As a student at Copenhagen Business School, she worked as a research assistant at the Center for Business and Development Studies.

After her studies, Anne gained further professional experience at Carlsberg Breweries A/S, the number four global brewer with sales in over 150 markets. During her two-year employment, she has acquired comprehensive industry experience working in marketing and business development in Hamburg and as part of the regional business development team for Northern Europe at headquarters in Copenhagen.

Her research interest in matters of global strategy and management of multinational firms led her to rejoin university as a doctoral candidate at the Institute for International Business.

Research Interest