RESEARCH MISSION OF THE INSTITUTE FOR MIS

In this vain, we conduct research on the interaction dynamics between people and technology and their influence on IT systems and electronic market models.

Our research mission is to investigate and design technologies to enhance their social compatibility and long-term marketing success.
People are observed in their diverse roles as consumers, citizens or online community members. People‘s behavior is studied in terms of economic decision making, purchasing behavior, and their intentions to use or buy.

Once we know what people expect and where they fail in their decision making vis-á-vis machines, we can pro-actively develop sustainable technology. We develop system design proposals and model technical requirements based on our findings.

Current research topics include:

• Ethical design of technologies enabling ubiquitous computing (RFID, sensors, cell phones)
• Contextual Computing
• Attention and awareness technologies and attention economics
• Smart Display Environments
• Online disclosure and privacy behavior