For long, IT was regarded as a force that would change business and industry
- in particular - organizational work and information exchange in economic transactions.
Then the World Wide Web and devices such as mobile phones entered private lives
- with amazing success!
Yet, this is only the modest start of the ubiquitous and pervasive computing environments we will see penetrating our everyday lifes: . augmented reality, virtual worlds, digital commodities, personal digital agents, smart cars, robots and a globally integrated IT infrastructure are rapidly evolving, harvesting the creativity and time of hundreds of millions of Internet users. In this way, IT is fundamentally changing the way we do business, the way we earn money and the way we live.
Against this background, ITalks invites experts and thought leaders that show and debate how different markets function today and how IT may or may not fundamentally change what we currently treasure and believe in.
2nd ITalk: Vom Mythos Internet und dem Ende der klassischen Medien (May 27, 2011)
1st ITalk: What is a good popstar? 15 minutes of fame on the Internet… ?! (May 28th, 2010)