Courses

Managing Globalization

Globalization can be both an opportunity and a challenge. This course examines both traditional and current motivations for trade exchange. It provides an overview of the challenges that multinationals face while operating in multiple political, regulatory and institutional environments. It also explores how multinationals respond to the complex and demanding corporate social responsibility expectations of various stakeholders on the global scene.

Global Strategic Management

This course identifies different competitive advantages on the global market. Students will examine the environmental and organizational factors that explain why some multinational companies thrive while similar organizations struggle, and analyze the internationalization processes and methods of multinational businesses as well as the associated risks. The course also covers different types of strategies, structures and roles from the perspectives of corporate headquarters and subsidiary managers.

Global Marketing Management

In this course, students will learn to define the different and often conflicting global forces that influence marketing issues. A multidisciplinary approach is taken, providing an overview of the most important global marketing decisions. The course analyzes the global market environment and addresses the questions of market assessment and selection. It also covers the designing of global market strategies for products and services, global pricing, communication and distribution options.

Multinational Financial Management

Financial decision making in the international arena is one of the most complex fields international managers have to deal with. This course covers the functioning of global capital markets, as well as the different legal and institutional frameworks involved in international finance. The importance of exchange rates and tax regulations in global decision-making will be evaluated. Finally, the course provides systematic analytical tools financial executives can use to develop expertise in assessing international finance opportunities.

Cross-Cultural Management

Companies need to train their executives for international assignments, negotiation and leadership. This course provides an overview of the importance of cross-cultural skills within the context of globalization. It examines how firms can successfully manage a workforce that is increasingly culturally diverse, both domestically and abroad. It provides a deeper understanding of the cultural roots of behavior in organizations and the impact of culture on management issues.

International Business Project Both theoretical knowledge and interpersonal skills will be needed to solve a real-life business challenge in this course. This capstone project is designed to provide students with unique insights into corporate practice. International student teams solve a real business problem as part of a semester-long activity, tutored by faculty and in cooperation with a sponsoring company. The project typically investigates a specific challenge facing the multinational enterprise. Alternative, viable solutions are generated by the student teams and the optimum strategy is chosen. Students are expected to present their business projects to the

companies involved.

Skills Seminars

These seminars help students develop the critical skills they need to operate successfully as international managers. They are held in cooperation with our business partners, including AT Kearney, Deutsche Bank and Wolesley, to name just a few.

Languages

WU is well-known for its wide variety of excellent language courses, especially in business communication. Upon completion of the program, students will be fluent in at least two foreign languages, including English (as a second language). They will learn how to apply their foreign language skills in business-related settings in courses like “Business Negotiations in French” or “Presenting Business Cases in Spanish”.

Electives Besides the core courses, WU offers a large variety of excellent elective courses which allow students to deepen their knowledge in their field of particular interest. Managing Knowledge in the MNC, Global Supply Chain Management, Human Resource Management and Project Management are just a few examples of over 40 elective courses.