CEE Marketing Conference

INFORMATION ÜBER

INFORMATION FÜR

CEE MARKETING CONFERENCE

Department of Marketing
DePaul University
1 E. Jackson Blvd.
Chicago, Illinois 60604 USA

Institute of International Business
Vienna University of Economics and Business Administration
Althanstraße 51
A-1090 Vienna, Austria

Preliminary Program of the 17th Conference on Marketing and Business Strategies for Central and Eastern Europe, December 3-5 2009, Vienna

The Institute for International Business has been organizing a conference series on Marketing and Business Strategies for Central & Eastern Europe since 1993.

A primary goal of the conference is to promote an international dialogue between decision makers, business and government leaders from countries in transition and Western developed countries. The conference will present information about the process of economic transformation in Central and Eastern Europe, the stimulation of entrepreneurial activity and will contribute to the theory of global marketing; in addition, management education issues will be addressed. A central question to be raised will be if, and eventually how, the concepts of marketing and other business disciplines can be adapted for the cultivation of markets in economies undergoing transition.
Empirical research, case studies or discussion sessions are sought which address the following topics:

Transition progress on the macro and micro level in CEE	Industrital marketing and organizational buying behavior in CEE
Comparative analysis of conditions of market entry in CEE	Promotion/Advertising
Market entry through exports versus market via capital investment	Distribution and logistical strategies
Acquisitions as opposed to joint ventures in CEE	Pricing and contractual policy
Joint Venture Management/Cultural conflicts and/or harmony of joint ventures	Financial strategies for opening Eastern European markets
Management and Corporate governance in CEE	Legal and tax issues
Human Ressource Management	Central and Eastern Europe´s role and its future in the EU
Competition Policy and competitive strategies in CEE	Case studies of experiences by western firms in CEE
Consumer behavior and Marketing strategies to reach consumers in CEE	Case studies of experiences of CEE companies in the process of transition

Abstracts must be received by September 15, 2009. Final papsers must be received by November 1, 2009.
Send abstracts to either of the conference sponsors:

UNIV. PROF. DR. REINER SPRINGER
VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS ADMINISTRATION
AUSTRIA
PHONE: +43-1-31336-4377
FAX: +43-1-31336751
EMAIL: Reiner.Springer@wu-wien.ac.at

PETR CHADRABA, PH.D
DEPAUL UNIVERSITY CHICAGO, ILLIONOIS
USA
PHONE: (312) 362-6889
FAX: (312) 362-5647
EMAIL: pchadrab@depaul.edu

NOTE: Abstracts will be reviewed until early October 2009 and you will be notified as to wheter or not your abstract has been approved. Please provide a complete mailing address & email address on all of your correspondence.

DIRECTIONS FOR PREPARATION OF YOUR MANUSCRIPT/ABSTRACT

Prepare your manuscript according to the following guidelines and send the file by email as well as a hard copy of ypur paper formatted in "Word for Windows".

Print your manuscript in English on A4 (210x297mm) paper, single spaced.
Maximum length is 20 pages.
Use only one side of the paper.
Use 2,5 cm margins on all four sides of the paper.
Use 10 pt Times New Roman (please, no fancy script type).
List all endnotes at he end of the paper, but before references.
List all references in alphabetical order at the end of the paper. When referencing an item use the following style: (Baran, 2002).
All paragraphs should be indented. Do not skip a line between paragraphs.
Tables and figures should be numbered (1,2,3, etc.), single spaced and placed in the text. A 2,5 cm margin on all four sides must remain free. All tables and figures (drawings) must be clear and dark.
There can be up to three levels of heading. The first level is centered, all uppercase and bold; the second level is flush with the left margin, all uppercase and bold; the third level is flush with the left margin (lowercade characters) underlined.
The first page should contain the following information centered on the page from both the top & bottom and right & left margins:

The paper´s title
The author´s name. First and last name, without titles.
The author´s affiliation, name of institution, city, state and country.
The word "Abstract". An abstract of the paper should be no more than 100 words long.

Proceedings of the 16th ANNUAL CONFERENCE ON MARKETING AND BUSINESS STRATEGIES FOR CENTRAL & EASTERN EUROPE,

VIENNA, AUSTRIA, DECEMBER 4 - 6, 2008

can be ordered under Gertrude.Seidelmann@wu-wien.ac.at

Auruskeviciene, Vilte, ISM University of Management and Economics, Lithuania; Salciuviene, Laura, Lancaster University of Management School, United Kingdom:
THE IMPACT OF RELATIONSHIP QUALITY ON CUSTOMER LOYALTY IN PROFESSIONAL SERVICES MARKET

Bilinska-Reformat, Katarzyna, Karol Adamiecki University of Economics in Katowice, Poland:
DEVELOPING MARKETING COOPERATION´S STRATEGY OF COMMERCIAL RETAIL CHAINS WITH THE PRODUCERS OF FMCG - POLISH PERSPECTIVE

Bodlaj, Mateja, University of Ljubljana, Slovenia:
THE MARKET-ORIENTATION-INNOVATION RELATIONSHIP - THE BENEFIT OF A DISTINCTION BETWEEN A RESPONSIVE AND PROACTIVE MARKET ORIENTATION

Catoiu, Iacob / Veghes, Calin / Pantea, Carmen, Adademy of Economic Studies Bucharest, Romania:
CENTRAL & EASTERN EUROPE AND THE EUROPEAN UNION´S CONSUMERS: HOW FAR ARE THEY AND HOW CLOSE CAN COME?

Dianoux, Christian, University of Paul-Verlaine-Metz, France; Linhart, Zdenek, Czech University of Life Sciences Prague, Czech Republic; Ognjanov, Galjina / Filipovich, Jelena, University of Belgrade, Serbia:
IMPACT OF NUDITY ON RECALL AND ATTITUDES TO ADS IN SERBIA

Gligorijevic, Mirjana / Mitic, Sanja, University of Belgrade, Serbia:
COMPETITIVE SIGNIFICANCE AND DEVELOPMENT OF KEY ACCOUNT MANAGEMENT IN B2B RELATIONSHIP IN TELECOMMUNICATION SECTOR IN SERBIA

Glowik, Mario, University of Applied Sciences, Germany:
MARKET ENTRY NETWORKS OF JAPANESE FIRMS IN CEE

Gorton, Matthew, University of Newcastle, United Kingdom; White, John, University of Plymouth, United Kingdom:
WHY HAS THE EXPORT PERFORMANCE OF FIRMS IN THE CIS BEEN SO POOR? EVIDENCE AND LESSONS FROM THE FOOD INDUSTRY

Grzesiuk, Aleksandra, The West Pomerian Business School, Poland:
INTERNATIONAL RETAIL DIVESTMENTS VERSUS MARKET CONSOLIDATION AND CONCENTRATION: EVIDENCE FROM POLAND

Karhu, Anna / Ylä-Kojola, Anna-Mari, Lappeenranta University of Technology, Finland:
INTERNATIONALIZATION OF PHARMACEUTICAL RETAIL SECTOR: GROWTH OPPORTUNITIES IN EMERGING MARKETS

Klapalova, Alena, Masaryk University, Czech Republic:
RELATIONSHIPS MARKETING AND MANAGEMENT OF MICRO AND SMALL ENTERPRISES IN THE CZECH REPUBLIC

Larimo, Jorma, University of Vaasa, Finland:
INTERNATIONAL JOINT VENTURE PERFORMANCE IN CENTRAL AND EASTERN EUROPE

Linhart, Zdenek / Linhartova, Lucie / Linhart, Jan, Czech University of Life Sciences Prague, Czech Republic:
INDUSTRIAL BEHAVIOUR AND CULTURE OF CONSUMERS ON INTERNET

Moszoro, Marian, Nowy Sacz School of Business - National Louis Universtiy, Poland; Krzyzanowska, Magdalena, Kozminski University, Poland:
THE DIGITAL CHALLENGE FOR PUBLIC TELEVISION BROADCASTERS

Paraschiv, Dorel / Albescu, Felicia, Academy of Economic Studies Bucharest, Romania:
KEY SUCCESS FACTORS IN GOING GLOBAL: FOCUS CEE

Paun, Christian / Dima, Alina Mihaela, Academy of Economic Studies Bucharest, Romania:
THE ROLE OF ROMANIAN COMPETITION STRATEGIES FO FACE THE CHALLENGES OF THE SINGLE EUROPEAN MARKET

Perri, Rezarta / Roshi, Elenita / Axhami, Mirdaim, University of Tirana, Albania:
NEW STRATEGIES FOR ECONOMIC AND COMMUNITY DEVELOPMENT: CASE OF ALBANIAN HERITAGE

Pinior, Piotr, University of Silesia, Poland:
THE INFLUENCE OF THE POLISH CORPORATE GOVERNANCE ON THE STRUCTURE OF JOINT STOCK COMPANY IN COMPARISON TO THE POLISH COMMERCIAL COMPANIES CODE

Popescu, Ioana Cecilia / Rosca, Mihai Ioan / Ionescu, Florin Tudor, Bucharest Universtiy of Economics, Romania:
STRATEGIC GUIDE MARKS OF MARKETING COMMUNICATION WITHIN THE COMPANIES FROM EMERGING MARKETS. CASE STUDY ON ROMANIA

Prymak, Tetiana / Skrynko, Macshym, Kiev National Economic University, Ukraine:
THE GENERALIZED RESEARCHES OF CONSUMER PERSEPTION OF ADVERTISING AT THE MARKET OF HOUSEHOLD ELECTRONICS OF UKRAINE

Radulescu, Violeta / Barbu, Andreea-Mihaela / Olteanu, Valerica, Bucharest University of Economics, Romania:
MARKETING IMPLEMENTATION WITHIN ROMANIAN HEALTH CARE SERVICE ORGANIZATIONS

Schuh, Arnold / Schalk, Claudia, Vienna University of Economics and Business Administration, Austria:
HOW DO CEE FIRMS COMPETE? IDENTIFYING SUCCESSFUL PATTERNS OF COMPETITIVE BEHAVIOR IN CEE

Sliburyte, Laimona, Kaunas University of Technology, Lithuania:
HOW TO MEASURE OUTDOOR ADVERTISING EFFECTIVENESS: A CASE STUDY OF LITHUANIA

Smyczek, Slawomir, Karol Adamiecki University of Economics in Katowice, Poland:
CONSUMER POST-PURCHASE DISSONANCE ON FINANCIAL SERVICE MARKET. CASE STUDY OF POLAND

Sorg, Mart, University of Tartu, Estonia:
LONG RUN TRADE DEFICIT INCREASED THE FLUCTUATION OF ESTONIAN ECONOMY

Timmerer, Annina / Haiss, Peter, Vienna University of Economics and Business Administration, Austria:
IS FDI INTO CHINA`S AUTOMOTIVE INDUSTRY DANGEROUS? HOW TO AVOID COUNTERFEITING BY INTELLECTUAL PROPERTY PROTECTION IN TRANSITION ECONOMIES

Vasilache, Simona / Prejmerean, Mihaela, Bucharest University of Economics, Romania:
MARKETING STRATEGIES OF LEISURE PROVIDERS TO ATTRACT ROMANIAN BUSINESS SCHOOL GRADUATES

Wanat, Tomasz, Poznan University of Economics, Poland:
THE IMPACT OF TWO-DIMENSIONAL PRICE FORMAT ON CONSUMERS´ PREFERENCES

Zabkar, Vesna / Kolar, Tomaz, University of Ljubljana, Slovenia:
VALUES, PERSONALITY TYPES AND CONSUMER ATTITUDES: IMPLICATIONS FOR CEE COUNTRIES

Zschiedrich, Harald, University of Applied Sciences, Germany; Hummel, Wolfgang, State Ministry of Urban Planning, Building and Transport, Germany:
INDUSTRIAL SERVICE OFFSHORING TO CEE ON THE EXAMPLE OF MTU AERO ENGINES ACTIVITIES TO POLAND

Zupanovic, Ivo, Algonquin Faculty of International Tourist and Hotel Management, Montenegro:
IMPLEMENTATION OF COMPETITIVE MARKETING STRATEGIES ON SPECIFIC CLUSTERS ON TOURIST MARKETS IN CEE - CASE STUDY BOKA KOTORSKA

Proceedings of the 15th ANNUAL CONFERENCE ON MARKETING AND BUSINESS STRATEGIES FOR CENTRAL & EASTERN EUROPE,

VIENNA, AUSTRIA, NOVEMBER 29 - DECEMBER 1, 2007

can be ordered under Gertrude.Seidelmann@wu-wien.ac.at

Acimovic, Slobodan / Fabris, Nikola, University of Belgrade, Slovenia:
INFLUENCE OF FOREIGN EXCHANGE RATE ON EXPORT ORIENTATION OF THE SERBIAN ECONOMY

Bilinska-Reformat, Katarzyna, Karol Adamiecki University of Economics, Katowice, Poland:
THEORETICAL ASPECTS OF DEVELOPING THE MARKETING STRATEGIES OF LARGE SELLING AREA CHAIN STORES ON THE GROUND OF TESCO (POLAND)

Dianoux, Christian, University of Metz, France; Linhart, Zdenek / Kettnerova, Jana, Czech University of Life Sciences Prague, Czech Republic:
IMPACT OF NUDITY IN ADVERTISEMENTS: COMPARISON OF THE FIRST RESULTS FROM SPAIN, FRANCE AND THE CZECH REPUBLIC

Ferencikova, Sonia, University of Economics Bratislava, Slovakia:
15 YEARS OF TRANSITION: FOREIGN DIRECT INVESTMENT IN CENTRAL AND EASTERN EUROPE

Glowik, Mario, University of Applied Sciences Saarland, Germany:
FROM RELOCATION TO REGIONAL COMPETENCE CLUSTER: RECENT DEVELOPMENTS OF THE TELEVISION SET INDUSTRY IN CENTRAL- AND EASTERN EUROPEAN COUNTRIES

Incze, Emma, Corvinus University of Budapest, Hungary:
THE PROCESS OF FIRM INTERNATIONALIZATION FROM A TRANSFORMATIONAL COUNTRY CONTEXT

Krot, Katarzyna, Technical University of Bialystok, Poland:
THE ROLE OF PATIENT´S EXPACTIONS IN THE PROCESS OF MEDICAL SERVICE QUALITY MANAGEMENT

Kwiatek, Piotr, Poznan University of Economics, Poland:
COMMON USE OF THE UNKNOWN: THE EFFECTS OF LOYALTY PROGRAMS FOR SPONSORING COMPANIES IN POLAND

Larimo, Jorma / Pesonen, Aila, University of Vaasa, Finland:
ADVERTISING IN CENTRAL AND EASTERN EUROPE: A CASE STUDY OF NESTLÉ TELEVISION ADVERTISING IN RUSSIA

Leszczynski, Grzegorz / Zielinski, Markek, Poznan University of Economics, Poland:
DROP AND COLLECT SURVEY AS THE RESPONES TO BUSINESS-TO-BUSINESS MARKETING RESEARCH PROBLEMS IN POLAND

Linhart, Zdenek / Petera, Jiri, Czech University of Life Sciences Prague, Czech Republic; Motycka, Jiri, Czech Assocation of Holstein Farmers, Czech Republic:
HEALTH PRINCIPLE INTERNATIONALISING AGRICULTURE

Lutsoja, Kaja / Lutsoja, Margus, Tallinn School of Economcis and Business Administration, Estonia:
ECONOMIC GROWTH, FOREIGN INVESTMENTS AND ECONOMIC FREEDOM: A CASE OF TRANSITION ECONOMY

Matysiewicz, Justyna, Karol Adamiecki University of Economics Katowice, Poland:
DEVELOPING HEALTH CARE NETWORKS TO DEAL WITH MARKETING PROBLEMS

Morace, Christophe, ESC Bretagne Brest, France; Gourvés-Hayward, Alison, ENST Bretagne, France; Glowik, Mario, University of Applied Sciences Saarland, Germany:
INTERCULTURAL COMPETENCES FOR ENHANCED BUSINESS RELATIONS WITH LITHUANIAN COMPANIES. A FRANCO-GERMAN STUDY

Öberseder, Magdalena, Vienna University of Economics and Business Administration, Austria:
SUCCESS FACTORS FOR FOREIGN DIREKT INVESTMENT OF AUSTRIAN COMPANIES IN BULGARIA - AN ANALYSIS OF CASE STUDIES IN THE CONSTRUCTION INDUSTRY

Ognjanov, Galjina / Nojkovich, Aleksandra, University of Belgrade, Serbia:
REGIONALLY INTEGRATED MARKETING COMMUNICATIONS: SOME EVIDENCE FROM THE WESTERN BALKANS

Pabian, Arnold, Czestochowa University of Technology, Poland:
FOREIGNERS IN MANAGEMENT POSTS IN POLISH COMPANIES - POLE´S ANXIETIES AND EXPACTATIONS

Podda, Pietro Andrea, Manchester Metrepolitan University, United Kingdom; Tsagdis, Dimitrios, Hull University, United Kingdom:
A DESEGREGATED OVERVIEW OF THE IMPACT OF CORRUPTION ON FDI IN THE CZECH REPUBLIC

Ransburg, Beatrix / Vágási, Maria, Budapest University of Technology, Hungary:
INTEGRATION OF THE SUSTAINABILITY CONCEPT INTO STRATEGY AND COMMUNICATION - THE CASE OF COMPANIES IN HUNGARY

Resch, Elisabeth / Haiss, Peter, Vienna University of Economics and Business Administration, Austria:
TRANSFORMATION AND PRIVATIZATION OF THE AUTOMOTIVE INDUSTRY IN CEE: DO´S AND DONT´S AND LESSONS LEARNED

Rudawska, Edyta, Szczecin, Poland:
EMPLOYEES AND CUSTOMERS - LEADING COMPANY STAKEHOLDERS IN THE PROCESS OF CREATING ITS VALUE (MARKETING PERSPECTIVE)

Rutelione, Ausra / Matulioniene, Loreta, Kaunas University of Technology, Lithuania; Paunksniene, Zaneta, University of Management and Economics Kaunas, Lithuania:
COMPETITIVENESS OF LITHUANIA AS A TOURISM DESTINATION

Salmi, Asta, Helsinki School of Economics, Finland:
DEALING WITH DIFFERENT STAKEHOLDERS IN RUSSIA: EXPERIENCES OF FINNISH COMAPNIES

Schuh, Arnold / Rossmann, Adrian, Vienna University of Economics and Business Administration, Austria:
FOCAL AREAS AND TRENDS IN BUSINESS AND MANAGEMENT RESEARCH ON CEE: A LITERATURE REVIEW OF THE 1990-2005 PERIOD

Smyczek, Slawomir, Karol Adamiecki University of Economics Katowice, Poland:
CONSUMER ATTITUDES TO THE PHENOMENON OF MONEY LAUNDERING

Sörg, Mart, University of Tartu, Estonia:
THE QUALITATIVE BENEFITS OF FOREIGN BANK´S ENTRY: ESTONIAN EXPERIENCE

Szymura-Tyc, Maja, Karol Adamiecki University of Economics, Katowice, Poland:
THE MARKETING INTELLECTUAL CAPITAL AS A SOURCE OF COMPETITIVE ADVANTAGE IN THE CEE MARKETS

Tutunea, Mihaela, Babes-Bolyai University, Romania:
THE ONLINE IT OFFER IN ROMANIA

Vasilache, Simona, Academy of Economic Studies Bucharest, Romania:
TRANSITION LIFESTYLES. THE SUBJECTIVE SIDE OF PROGRESS IN CEE COUNTRIES

Veghes, Calin, Academy of Economic Studies Bucharest, Romania:
FROM COMRADES TO CONSUMERS: HOW DID ROMANIANS CHANGE THEIR LIVE DURING THE TRANSITION TO THE MARKET ECONOMY?

Vianelli, Donata, University of Trieste, Italy; Alon, Ilan, Rollins College, USA:
TRAVEL AGENTS´ PERCEPTIONS OF CRUISE TOURISM IN CROATIA AND SLOVENIA

Zabkar, Vesna / Kosmelj, Katarina, University of Ljubljana, Slovenia:
TIME-TREND PATTERNS IN ADVERTISING EXPENDITURE FOR CENTRAL, EASTERN AND OTHER EUROPEAN COUNTRIES

Zschiedrich, Harald / Gajda Agata, University of Applied Sciences Berlin, Germany:
INDUSTRIAL CLUSTERS, FOREIGN DIRECT INVESTMENT AND REGIONAL DISPARTIES IN CEE

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